More than 20 years ago, a young artisan got his hands dirty with a simple idea: to rediscover the taste of real bread. Not the kind made by machines, but the kind made using traditional methods, taking time and using raw, authentic ingredients.
That artisan was Hafedh Ben Naceur.
From this intuition was born Le Pain d'Antan, a human adventure above all else, which has continued to rise like beautiful dough.
Behind every loaf of bread, every tart, every chocolate, there are women and men who work with their hands, their hearts and their common sense.
We believe that our customers don't just come to buy a product: they come for an emotion, a warm welcome, a genuine experience.
Each shop has its own soul, each team its own personality... and they are all part of one big family.
At our company, craftsmanship is not static: it evolves with the seasons, ideas and desires.
We respect the traditions of yesterday, while innovating every day to offer products that are more generous, more indulgent and more responsible.
Our flours, our partners, our ingredients: everything is chosen with care and transparency.
That is our promise: if it doesn't taste good, we don't make it.
Le Pain d'Antan is a collective adventure.
A company that grows without losing what makes it strong: authenticity, rigour, friendliness and commitment.
Every day, we simply try to do a good job, repeated, adjusted, passed on... to bring smiles to people's faces today and tomorrow.